How to Choose Non-Toxic Makeup On a Budget: 5 Brands to Try

The cosmetics industry booms more and more each day. As multiple e-commerce platforms emerge, it’s more convenient to buy the makeup you need for any occasion. The problem is that, due to the popular demand for cosmetics, some big conglomerates have been cutting costs to boost profit margins by mixing ingredients into their products that may cause harm.

Companies like L’Oreal, Maybelline, MAC, Revlon, Avon, and Cover Girl were found to be using toxic heavy metals like lead in their lipsticks. Such incidents have caused a rise in indie makeup brands.

These brands boast affordability, cruelty-free practices, transparency, and the use of natural, organic, or vegan ingredients for the savvier customer demographic. They are also FDA-approved and regulated. Which of these indie brands should you try for pro cheer beauty? Keep on reading to discover them.

1. ColourPop

Image source: Amazon

An indie makeup brand list will never be complete without mentioning the California-based ColourPop. It’s one of the pioneering indie brands that stays true to the safe ingredients, no testing on animals, and affordable price range vision. You can choose a variety of their products for all kinds of use. From eyes, lips, to facial makeup, they have it all!

Visit their site to know more about the company’s products.

2. ILIA

Image source: Amazon

Certified by the USDA for the use of organic ingredients, ILIA is known for delivering one of the best makeup sticks, mascara, and vitamin-packed serum foundations. Not only that, but they also have an eco-friendly vision by having sustainable packaging and a recycling program.

Visit their site to know more about the company’s products.

3. RMS Beauty

Image source: Amazon

One way to know that makeup is truly safe for your skin even for everyday use is when the ingredients are food-grade. RMS Beauty follows that formula. Their bestsellers are lip tints, makeup bases, dietary supplements, and setting powders.

Visit their site to know more about the company’s products.

4. Alamar Cosmetics

Image source: Alamar Cosmetics

Beauty comes in all colors and a makeup company should understand that. This brand offers products for every part of your face no matter what your skin tone is. But what they really focus on are highly affordable blushes that don’t compromise on quality and skin safety.

Visit their site to know more about the company’s products.

5. EspressOh

Image source: EspressoOh

Like the company’s name, EspressOh products contain caffeine in their ingredients to fight the damage caused by free radicals and ultraviolet radiation. This Italy-based brand has coffee-scented lipsticks, mascaras, concealers, and cleansers that are all named with the likeness of the energizing beverage. If you’re a coffee-lover, this is an indie brand worth trying.

Visit their site to know more about the company’s products.

Buy your makeup only at trusted and legitimate merchants. There might be some indie brands that counterfeiters are mimicking. These fake products contain a lot of harmful chemicals and are made in unsanitary environments.

Healthy pro cheer beauty means being knowledgeable about makeup. Learn more about cosmetics by reading these blog posts:


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